Privacy Policy of Print Gen Soft

Print Gen Soft is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use, and process your personal information when you interact with our online platform, purchase our products, or use our services. By engaging with our site and services, you consent to the data practices described in this policy.

1. Information We Collect

We collect various types of personal data to provide and improve our specialized printer and calligraphy supply retail services. This information helps us fulfill orders, offer customer support, and personalize your experience with Print Gen Soft.

• Personal Identifiable Information: This includes your name, shipping address, billing address, email address, and telephone number, collected when you create an account, place an order, or subscribe to our newsletters.
• Payment Information: When you make a purchase, we collect necessary payment details such as credit card numbers or other payment account information. This information is processed securely by our third-party payment processors and is not stored directly on our servers.
• Transaction Data: Details about the products you purchase, such as high-end calligraphy printers, custom inks, specialty papers, pens, nibs, workshop materials, and printer maintenance/repair services, along with the date and time of transactions.
• Correspondence: Records of communications when you contact us for support, inquiries about products or services, or regarding workshops and educational content.
• Technical Data: Information about your device and how you interact with our site, including IP address, browser type, operating system, referral sources, and pages viewed. This is typically collected through cookies and similar tracking technologies.
• Workshop and Educational Material Preferences: If you engage with our workshops or educational materials, we may collect information regarding your participation and interests to tailor future offerings.

2. How We Use Your Information

The information we collect is used lawfully, fairly, and transparently for specific purposes related to our business operations:

• To Fulfill Orders and Provide Services: Processing your purchases of calligraphy printers, inks, papers, pens, nibs, and other supplies, arranging delivery, and providing printer maintenance/repair services.
• Customer Support: Responding to your inquiries, concerns, and service requests related to our products and educational content.
• Personalization: Customizing your experience on our online platform by recommending products, services, and workshops relevant to your interests.
• Marketing Communications: Sending you updates, promotions, and information about new products or workshops if you have opted in to receive such communications. You can opt-out at any time.
• Website Improvement: Analyzing site usage to understand how our visitors interact with our platform, troubleshoot technical issues, and improve the functionality and user experience.
• Legal Compliance and Fraud Prevention: Complying with legal obligations, enforcing our terms and conditions, and preventing fraudulent activities on our site.

3. Legal Basis for Processing (GDPR)

Our legal basis for collecting and using the personal data described in this Privacy Policy depends on the personal data concerned and the specific context in which we collect it:

• Performance of a Contract: We need to process your information to fulfill our contractual obligations, such as processing your orders and delivering products and services.
• Legitimate Interests: We may process your data where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, such as for improving our services, marketing, and fraud prevention.
• Consent: In some cases, we may process your data based on your explicit consent, especially for certain marketing activities. You have the right to withdraw your consent at any time.
• Legal Obligation: We may process your data where it is necessary for compliance with a legal obligation to which we are subject.

4. Sharing Your Information

We do not sell your personal data. We only share your information with trusted third parties under specific circumstances:

• Service Providers: We employ third-party companies and individuals to facilitate our services (e.g., payment processing, shipping, website hosting, analytics). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
• Legal Requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

5. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

6. Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

• The Right to Access: You have the right to request copies of your personal data.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The Right to Withdraw Consent: You have the right to withdraw your consent at any time where Print Gen Soft relied on your consent to process your personal information.

To exercise any of these rights, please contact us using the contact details provided below.

7. Security of Your Data

The security of your data is paramount to Print Gen Soft. We implement appropriate technical and organizational measures designed to protect your personal data from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy, your data, or would like to exercise one of your data protection rights, please contact us:

Print Gen Soft

1872 Waveland Avenue, Suite 300

Chicago, IL, 60613

USA